Can it analyze our existing content and tell us what we sound like? Yes. Brand runs a voice-analysis skill on your content samples (it needs at least three to five pieces across two content types) and scores each of eight dimensions from 0 to 100 with a behavioral definition: not “warm 70” but “addresses the reader as you, uses rhetorical questions, avoids personal anecdotes.” It then pulls out your signature patterns, such as recurring transitions, sentence habits and words you never use, and writes before/after rewrites that show the rules.