What does the Demand Generation agent do? The Demand agent builds revenue-generating demand programs — multi-channel campaign plans, account-based marketing (ABM) tiers, lead scoring models, nurture sequences, and attribution reports, all measured back to pipeline and revenue. It treats MQLs as a means to an end, not the destination: every recommendation traces to SQL conversion and influenced revenue. It covers paid media, events, webinars, content syndication, and marketing automation.