What campaign channels can the Demand agent plan? Paid media, LinkedIn, content syndication, email nurture, webinars, executive roundtables and organic channels. It picks the mix from your ICP, funnel stage and budget, and gives the expected CPL, conversion rate and pipeline contribution for each channel. It also designs the ABM tiers (1:1, 1:Few, 1:Many) that decide how those channels apply to each account segment.