Can the PMM agent build a competitive battlecard against a specific competitor? Yes. A battlecard has a short competitor profile, the conditions under which you win or lose, a differentiators table with ready-to-use talk tracks, five discovery landmine questions to plant during evaluation, and objection handlers with proof points. PMM pulls your win/loss data from Loop and searches the web for current competitive intelligence. Where it lacks data, it says so instead of inventing claims.