PMM Agent

Competitive Battlecard

Arm sales to win against a named competitor with counter-positioning, landmines, objection handlers, and proof — not a feature comparison. Use when user needs a battlecard against a specific competitor, deal-stage tactics, or competitive trap questions. Do not use when the need is general market landscape (use market-research) or aggregate win-loss patterns (use win-loss-analysis).

Product Positioning

Define market positioning and differentiation using April Dunford's 5-component framework — choose the battlefield rather than chase competitors. Use when user needs a positioning framework or statement, category definition or creation, value-proposition development, or competitive differentiation strategy. Do not use when the need is messaging copy (use messaging-framework) or competitive battlecard (use competitive-battlecard).

Messaging Framework

Build the unified messaging architecture — core value prop + pillars + persona variations + proof — that keeps every team singing the same song. Use when user needs the messaging house, value-prop hierarchy, persona/segment message variations, or sales-marketing alignment on what we say. Do not use when the need is positioning strategy (use product-positioning) or competitive talk tracks (use competitive-battlecard).

GTM Strategy

Author a complete go-to-market strategy — the exec-facing market-entry plan that decides sizing, target segment, positioning, pricing model, promotion, sales motion, and the 30/90-day funnel — by assembling the PMM constellation into one document. Use when user needs a go-to-market strategy, GTM plan, market-entry plan, monetization-and-motion decision, or asks "how do we take this to market." Do not use when the need is coordinating ONE launch moment (runway, go/no-go, RACI) — use @file:launch-planning, which this hands off to; or when only positioning (@file:product-positioning), pricing design (@file:pricing-packaging), or market sizing (@file:market-sizing) is the need.

Launch Planning

Orchestrate a product, feature, or pricing launch across every team — matching effort to market impact, translating capability into buyer value, and driving adoption, gated on product readiness and field enablement. Use when user needs launch strategy, GTM coordination, a launch timeline, go/no-go criteria, tier classification, or a cross-functional launch checklist. Do not use when positioning definition is the need — the launch plan consumes positioning, it doesn't author it.

Sales Enablement

Build sales enablement programs that change rep behavior — talk tracks, role-plays, reinforcement, manager coaching, measurement — not content library additions nobody opens. Use when user needs an enablement program, training content, talk tracks, or rep playbook. Do not use when the need is deal-specific help (use sales/deal skills) or competitive battlecard (use competitive-battlecard).

Win Loss Analysis

Turn deal outcomes into actionable patterns — diagnose whether losses are product, positioning, sales execution, or fit, and what to change. Use when user needs win/loss analysis at the pattern level, competitive intelligence from deal data, or root-cause diagnosis of win-rate trends. Do not use when active deal strategy is needed (use sales/deal skills) or the request is a single deal post-mortem.

Analyst Relations

Prepare for and manage industry analyst engagements that shape how analysts (and through them, the market) perceive your category. Use when user needs analyst briefing prep, MQ/Wave inclusion strategy, AR program design, or post-briefing follow-up. Do not use when the need is press/media relations or sales reference management.

Partner Marketing

Design partner and channel co-marketing programs where the joint value prop exceeds what either company delivers alone — joint GTM plan, partner enablement, co-branded assets, MDF-backed activities. Use when user needs co-marketing strategy, joint GTM, partner enablement materials, or channel marketing programs. Do not use when the need is direct marketing without a partner (use campaign skills) or partner contract/commercial terms.

Pricing Communication

Communicate pricing changes effectively across customers, sales, CSMs, and internal stakeholders — value-first, adequate notice, named escalation paths, no panic. Use when user needs to communicate a pricing change, sales talk tracks for pricing discussions, customer-facing pricing announcements, or pricing FAQ. Do not use when the need is pricing strategy definition or deal-specific negotiation.

Market Research

Conduct market research that changes strategy. Landscape mapping, trend analysis and the where-to-play recommendation, with the market's size taken from market-sizing rather than worked out again. Use when user needs a competitive landscape map, industry trend analysis tied to a decision, or a market-opportunity recommendation (which segment first, build or partner). Do not use when the need is only a market size or TAM/SAM/SOM (use market-sizing), a competitor battlecard (use competitive-battlecard) or a buyer persona (use customer-persona).

Customer Persona

Build actionable customer and buyer personas that change targeting, messaging, and sales discovery — not posters for the office wall. Use when user needs ICP definition, named buyer-role persona, persona-based message variations, or segmentation that drives behavior. Do not use when broad market research is the need — use market-research instead.

Demo Scripting

Build the standard demo script — story arc, click path, talk track, persona/duration variations. Use when user needs the standard demo, a demo flow redesign, or scripted talking points sales can repeat. Do not use when deal-specific customization is the need (route to deal-specific demo prep) or the request is technical POC scoping (route to /solutions).

Marketing Content Persona

The editorial-strategy lens for PMM — decide what content the go-to-market actually needs, for whom, in what format, then prove it in pipeline, not pageviews. Use when the user needs content strategy, an editorial plan, format/audience/funnel framing, or a content audit before producing. Do not use for the writing itself (hand to /content) or for positioning/messaging authoring (own PMM skills).

Customer Advocacy

Build advocate programs that turn satisfied customers into references, speakers, and growth engines. Use when user needs advocacy program, reference cultivation, champion development, or customer advisory board (CAB). Do not use when account health is not green — use health-analysis first.