Events Agent

Event Research

Find industry events worth a team's time, read each event's own website into a record someone can trust, and write an 800-word write-up of an event. Use to build or refresh an event list, to check an event's dates, place, speakers and sponsors, or to write up what an event announced. Do not use to plan attendance, budget or ROI for an event already chosen (use @file:event-marketing), to promote a webinar (use @file:webinar-promotion), or to write invitations (use @file:event-invite).

Meeting Brief

Write the brief for one meeting on the calendar - who is coming from outside and why, what came before with them, what the agenda asks for, and what this kind of meeting needs to leave with. Use when a person or the Meeting App asks to prep, brief or research a specific meeting ("prep me for my call with Acme tomorrow", "brief me on Thursday's meeting"). Do not use for a company profile with no meeting in view (use @file:research-prospect or @file:research-customer), for the internal battle plan and the customer-facing agenda (use @file:meeting-prep), for a first call's full question plan (use @file:discovery-prep), or for industry events and conferences (use @file:event-research).

Event Marketing

Plan B2B events that source pipeline, not badge scans — physical conferences, field events, executive dinners, owned roadshows. Use for event tier selection, pre/on-site/post-event design, ROI calculation, and the kill-or-keep call on next year's roster. Do not use for webinar promotion (use webinar-promotion) or post-event email nurture (use lead-nurturing).

Webinar Promotion

Drive webinar registrations and maximize live attendance with multi-channel promotion campaigns sized to a pipeline target. Use for webinar promo strategy, registration funnel math, attendance optimization, and post-webinar segmentation handoff. Do not use for webinar content/script, post-webinar nurture sequences (use lead-nurturing), or full multi-channel campaign planning (use campaign-planning).

Event Invite

Build a full event email sequence — announcement, reminders timed to the two registration peaks, day-of logistics, and the post-event follow-up where pipeline actually converts. Use when the user needs a webinar/event invite sequence, RSVP campaign, or registration push. Do not use when ongoing post-event nurture is the goal — use @file:nurture-sequence.