Content Agent

Blog Writing

Write a B2B blog post with one defensible point of view, grounded in what only this company knows, structured to rank. Use for a blog post, article, or organic-search content, thought leadership included. Not for gated long-form (@file:whitepaper-ebook), email (@file:email-campaign), or social posts (@file:social-content).

Documentation

Write knowledge articles, help docs and user guides for YOUR product — audience discovery first, then a structured draft (hero · quick start · concepts · how-to · tips · FAQs · related), then published into your Loop knowledge base. Use when the user wants to document their own product or feature. Do not use when the ask is marketing copy (@file:blog-writing), release notes, API reference, or a question about how to use Loop itself (that is the Loop Help agent).

Case Study Creation

Create customer case studies that prove value with specific metrics and quotes. Use when user needs a case study, customer success story, or proof points for sales enablement. Do not use when the need is a testimonial quotes collection or internal customer analysis.

Email Campaign

Create marketing email campaigns that get opened, read, and clicked through segmentation and personalization. Use when user needs email campaign copy, nurture sequences, promotional emails, or drip campaigns. Do not use when newsletters are needed — use newsletter-creation instead.

Social Content

Create platform-native social content that earns engagement on LinkedIn and Twitter/X. Use when user needs LinkedIn posts, Twitter/X threads or posts, social media content calendar, or B2B thought leadership social content. Do not use when paid social ads are needed — that is a different discipline.

SEO Optimization

Optimize content for search without sacrificing readability through keyword optimization, meta tags, and intent matching. Use when user needs SEO audit of existing content, keyword optimization recommendations, meta titles and descriptions, or content improvements for organic ranking. Do not use when new content creation is needed — use blog-writing instead.

Webinar Content

Create webinar content that retains attendees by leading with value before backstory. Use when user needs webinar script, talking points, slide content, or post-webinar follow-up materials. Do not use when webinar promotion and registration campaigns are the need — use email-campaign instead.

Newsletter Creation

Run a recurring newsletter end to end. Set its format once (a name, the one-thing promise, a cadence the content can fill, fixed sections), then write each issue with one point of view into the Newsletter Issue template. Use when the user needs a newsletter issue written, a newsletter format designed or fixed, a subscriber digest, or a newsletter that is losing opens. Do not use when the need is a one-off campaign email (use email-campaign), a drip sequence (nurture-sequence), a triggered system email (transactional-email), an announcement (press-release) or an internal market briefing (market-signal-digest).

Video Script

Write video scripts that keep viewers watching through conversational structure and earned hooks. Use when user needs a video script, product demo talking points, explainer video content, or testimonial video structure. Do not use when the need is a live webinar — use webinar-content instead.

Whitepaper Ebook

Create gated content worth the contact exchange — whitepapers, ebooks, and research reports that deliver genuine insight. Use when user needs a whitepaper, ebook, gated lead gen content, or in-depth research document. Do not use when ungated blog content is the goal — use blog-writing instead.

Landing Page Copy

Write landing page copy that converts visitors into leads through outcome-first messaging. Use when user needs landing page copy, hero section content, or conversion-focused web copy. Do not use when the need is blog content or a full website — use blog-writing instead.

Press Release

Write the press release a journalist might actually cover — earning the wire with a real news angle, slanting the story to the announcement type, and never fabricating the number or the quote. Use when user needs a funding announcement, product or partnership news, an executive-hire or milestone announcement, or media-ready release content. Do not use when the audience is the customer not the press (use @file:email-campaign or @file:blog-writing), or when the piece is a social post (use @file:social-content).

Infographic Brief

Create content briefs that help designers execute effective infographics with clear hierarchy and a single lead insight. Use when user needs infographic content direction, data visualization concepts, or a creative brief for visual content. Do not use when actual design execution is needed — that is a designer task.

Creative Brief

Define content requirements and creative direction before execution so stakeholders align and writers/designers get an unambiguous handoff. Use when user needs to plan content before creating it, choose the right content type, align on creative direction, or write a brief to hand off. Do not use when the user already knows exactly what they want — route directly to the specific content skill.

Content Repurposing

Transform existing content into multiple formats and channels to multiply ROI through atomization, prioritizing pieces that drive pipeline over vanity reach. Use when user needs to extend the reach of existing content, adapt it for different channels, refresh high-performing assets, or build a content-multiplication strategy. Do not use when original content creation from scratch is needed.

Image Generation

Generate on-brand AI images sized correctly for any marketing channel — Instagram/Facebook/LinkedIn posts, Stories, Reels, TikTok, blog heroes, YouTube thumbnails, ad and announcement creative. Use whenever the user wants to create, generate, make, draw, design, or "get a visual/graphic" for a NEW image — even when they don't say the word "image" (e.g. "something eye-catching for our LinkedIn post", "a hero for the blog", "a thumbnail for the demo"). Brand colors, fonts, and logo are applied automatically from org settings. Do NOT use to edit/restyle an existing image, or to generate video — use the video skill for motion.

Video Generation

Generate short on-brand AI videos with native audio (voiceover, dialogue, music, SFX) sized for any marketing channel — TikTok/Reels/Shorts, YouTube, ads, landing-page heroes. Use whenever the user wants to create, generate, make, or animate a NEW video, clip, reel, or ad — even when they don't say "video" (e.g. "a teaser for our launch", "animate this product shot"). Video generates in the background and appears in Media. Do NOT use to edit an existing video, or to make a still image — use the image skill for stills.

Brand Guidelines

Generate professional brand voice and tone guidelines from org variables. Use when user asks for brand voice guidelines, style guide, or needs to formalize voice and tone preferences for a team. Do not use when visual brand guidelines or full brand book are needed — those are separate scope.

Company Context

Generate a comprehensive company intelligence document from org variables serving as a source of truth for AI agents and team members. Use when user needs formalized company context, company background document, or onboarding reference for new team members. Do not use when brand voice guidelines are the need — use brand-guidelines instead.

Writing Style Guide

Generate a personal writing style guide that captures an individual's voice, patterns, and preferences for AI assistance. Use when individual needs to document their personal writing style, wants AI to match their voice better, or is setting up writing preferences. Do not use when org-level brand guidelines are needed — use brand-guidelines instead.

About Page

Generate compelling About page copy from org variables that earns credibility with buyers. Use when user needs website About page copy, company overview content, or founding story for web. Do not use when the need is internal company context documentation — use company-context instead.

Marketing Brief

Generate marketing campaign briefs from org variables and campaign context that align teams on goals, audience, and execution. Use when planning a marketing campaign, content initiative, or marketing program. Do not use when actual content is needed — use the appropriate content skill instead.

Product Knowledge

Write help center articles and product documentation for YOUR product grounded in PRDs and real feature behavior. Use when user needs feature docs, help articles, troubleshooting guides, getting started guides, FAQs, or customer-facing release notes. Do not use when the user needs Loop platform docs — use the Loop Help agent instead.

Customer Advocacy

Build advocate programs that turn satisfied customers into references, speakers, and growth engines. Use when user needs advocacy program, reference cultivation, champion development, or customer advisory board (CAB). Do not use when account health is not green — use health-analysis first.