Brand Agent

Voice Analysis

Extract voice dimensions from real content samples and produce a scored Voice Profile that gives writers a concrete target. Use when the user wants to understand or audit their current brand voice, score tone from samples, or replace vague adjectives with measurable dimensions. Do not use when the standards already exist and you're checking drift — use @file:brand-audit — or when codifying rules into a guide — use @file:style-guide.

Style Guide

Create a short, opinionated writing style guide — vocabulary, grammar, formatting, and before/after rewrites — that writers actually use. Use when the user needs editorial standards, vocabulary rules, or content do's-and-don'ts. Do not use when the need is the full brand book with visual standards — use @file:brand-guidelines-doc — or scoring voice from samples — use @file:voice-analysis.

Brand Audit

Audit live content against brand standards and produce a scored consistency report with prioritized fixes. Use when the user wants a brand consistency check, voice-drift detection, or compliance scoring across assets. Do not use when the standards do not exist yet — build them first via @file:style-guide or @file:brand-guidelines-doc.

Naming Workshop

Generate and score product/feature/brand name candidates across naming categories, then deliver a defensible shortlist with rationale and trademark flags. Use when the user needs name candidates, a naming brainstorm with criteria, or a shortlist. Do not use when the need is the brand narrative — use @file:brand-story — or the messaging hierarchy — use @file:brand-messaging-framework.

Visual Identity Brief

Create a visual direction brief — color, typography, imagery, motion, and design principles — that connects every visual choice to brand strategy for designers. Use when the user needs a creative brief, visual direction, or design principles. Do not use when the need is the full brand book — use @file:brand-guidelines-doc — or brand copy/messaging — use @file:brand-messaging-framework.

Brand Messaging Framework

Build the brand-level messaging house — brand promise, narrative pillars, proof, and audience variations — so every surface tells one story differently. Use when the user needs the messaging hierarchy, brand promise, value pillars, or elevator pitches at the BRAND-narrative level. Do not use for product positioning strategy (route to /pmm via @file:product-positioning) or origin storytelling — use @file:brand-story.

Brand Story

Craft a brand origin story and narrative arc for About pages, investor decks, and brand marketing — in multiple formats. Use when the user needs a founding story, company narrative, or About-page copy with a real arc. Do not use when the need is the value-prop and pillar hierarchy — use @file:brand-messaging-framework — or crisis response — use @file:crisis-communications.

Brand Guidelines Doc

Create a comprehensive brand guidelines document — foundation, logo, color, type, voice, imagery, layout — structured as an operating manual teams actually use. Use when the user needs a brand book, brand bible, or consolidated standards for teams and agencies. Do not use when only writing rules are needed — use @file:style-guide — or only visual direction — use @file:visual-identity-brief.

Tone Adaptation

Adapt content tone for a different audience or channel while preserving the core message and brand voice. Use when the user needs an audience tone shift, formal-to-casual rewrite, enterprise-vs-SMB variant, or channel register translation. Do not use when extracting/scoring voice from scratch — use @file:voice-analysis — or setting social-platform rules — use @file:social-voice.

Crisis Communications

Produce a brand-safe crisis response — holding statement, internal alignment, external statements per channel, and follow-up cadence — under time pressure. Use when the user needs incident comms (breach, outage, PR incident) or damage-control messaging. Do not use for routine brand messaging — use @file:brand-messaging-framework — or social content strategy — use @file:social-voice.

Social Voice

Create social-media voice guidelines — social personality, platform-specific rules, content pillars, and engagement standards. Use when the user needs social voice rules, platform-specific tone, content pillar mix, or engagement do's-and-don'ts. Do not use when scoring overall brand voice — use @file:voice-analysis — or adapting tone for non-social audiences — use @file:tone-adaptation.

Rebrand Strategy

Plan a rebrand end-to-end — assessment, what-changes/what-stays strategy, phased rollout, stakeholder comms, and risk mitigation. Use when the user needs a rebrand plan, brand-refresh roadmap, or brand-transformation strategy. Do not use when documenting an existing brand — use @file:brand-guidelines-doc — or auditing current consistency — use @file:brand-audit.