# What happens to my competitive intelligence and deal data inside PMM?

## What happens to my competitive intelligence and deal data inside PMM?

Your competitive data, pricing and deal win/loss information stays inside your company. PMM reads it to produce battlecards and frameworks and never shares it with other companies. It flags when it is inferring from public data rather than using your internal records, and it will not make a competitive claim without evidence.

---

Source: https://loopllm.ai/public/knowledge/kn7fnv1pcf8d8a9mv09dx6c1mx8hgq8k
Updated: 2026-11-03