# How do I get started with the PMM agent?

## How do I get started with the PMM agent?

Start by telling it which lifecycle phase you need: building positioning from scratch, developing a battlecard against a specific competitor, planning a product launch, or enabling the sales team with talk tracks. Drop in @mentions of any existing docs (competitive intel, customer personas, past positioning) and PMM will load them as context. For new positioning, expect it to ask whether you’re repositioning the whole product or a specific capability.

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Source: https://loopllm.ai/public/knowledge/kn79gb9rcywe1egaa0rmqn0rx58fs67r
Updated: 2026-10-06