# What does the Demand agent do?

## What does the Demand agent do?

The Demand agent builds demand programs and measures them against pipeline and revenue: multi-channel campaign plans, account-based marketing (ABM) tiers, lead scoring models, nurture sequences and attribution reports. It treats MQLs as a step toward revenue, so every recommendation traces to SQL conversion and influenced revenue. It covers paid media, events, webinars, content syndication and marketing automation.

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Source: https://loopllm.ai/public/knowledge/kn76kt84qhzvpcxpd16eepjee58hgfas
Updated: 2026-11-03