# How do I get started with the PMM agent?

## How do I get started with the PMM agent?

Start by telling it which phase you need: positioning from scratch, a battlecard against a specific competitor, a product launch, or sales enablement with talk tracks. @mention any existing content (competitive intel, customer personas, past positioning) and PMM will load it as context. For new positioning, expect it to ask whether you are repositioning the whole product or one capability.

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Source: https://loopllm.ai/public/knowledge/kn767s65zfbg80jf4bvgv9hhc98hhsk5
Updated: 2026-11-03