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# Stay in the Loop

Updates, guides, and tips from the Loop team on working with AI as a team.

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## [GTM with AI Runs on Context: Plus Recap of Salesforce, Hubspot & Gong Conferences](https://loopllm.ai/public/documents/kn7eghp2yz6j80ks9ddzh5w7fx8fqh22)

The three biggest go-to-market keynotes in September agreed on two things: most GTM teams use AI, but few can say what it accomplished.

- **[#HubSpotUNBOUND](https://www.linkedin.com/search/results/all/?keywords=%23hubspotunbound&origin=HASH_TAG_FROM_FEED)** shared a survey of 6,000 companies and found 90% are using AI yet only 6% seeing transformational results.
- Gong's **[#Celebrate26](https://www.linkedin.com/search/results/all/?keywords=%23celebrate26&origin=HASH_TAG_FROM_FEED)** conference shared only about a third of the companies buying AI can connect it to outcomes.
- At **[#Dreamf

Jarrett OBrien: October 5, 2026

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Source: https://loopllm.ai/blog